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American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon (Hardcover)

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon Cover Image
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Description


The untold story of the world's premier bourbon and the familythat made it #1

American Still Life tells the intertwined truestories of America's favorite whiskey and the family dynasty thatproduces it to this very day. Jim Beam is the world's top-sellingbourbon whiskey, with sales of over five million cases per year.Not a day has passed in the 207 years of Jim Beam's existence whena Beam family member has not been master distiller. Dedicated toquality, and dedicated to the family legacy, the Beams haveshepherded their particularly American spirit to the top of theirindustry. And they've done it in an industry beset by challenges, from government regulation and prohibition, to changing consumertastes, to fierce new global competition. By creating a brand ofunparalleled quality and consistency, and by tying the success oftheir product with the good name of the family, the Beams haveestablished a lasting legacy as perhaps one of the greatest familybusiness dynasties in American history. Not just a simple historyof "America's native spirit" (so named by an act of Congress in1964) or a simple family history, American Still Life is a story ofbusiness success based on quality and attention to detail, constantinnovation, revolutionary branding and advertising, and adaptationto the business environment.

F. Paul Pacult (Walkill, NY) is recognized the world overas his generation's most accomplished and respected authority onbeverage alcohol. He has written for many magazines, includingPlayboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men'sJournal, Cheers, Country Inns, Travel and Leisure, Bon Appetit, Decanter, and Food and Wine. Among his manyaccomplishments, he has hosted and coproduced two syndicatedtalk-radio programs and served as the primary expert on whiskey, beer, and wine for the History Channel documentary AmericaDrinks: History in a Glass.


Product Details
ISBN: 9780471444077
ISBN-10: 0471444073
Publisher: Wiley
Publication Date: August 15th, 2003
Pages: 240
Language: English

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